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Our Approach


Ultimately, we’re ideas people. And, we’re not happy churning out the same thing day in and day out. Through strategic thinking and clever design we are relentless in finding the right solution for every job.
Here's some of the things we do, don't miss the small print!

The ‘B’ word – brand

The ‘B’ word – brand

Firstly, let’s clear up the common misconception around town – a brand is not a logo. A brand is a unique experience, it’s what you think and feel about something when you see an image or logo, or hear a name or term.

A brand is built and moulded over time. Branding is about telling a story, building a relationship, changing the way you think, making you feel something. How your brand is perceived in the marketplace directly influences your bottom line. We have strong viewpoints on brand and much more to say. If you think you’re ready to build a brand, why not make contact.

We do brand strategy, brand and identity, brand guidelines, brand guardianship, naming and strapline creation, brand refresh
Logo & identity

Logo & identity

The logo and supporting look-and-feel make up your identity – the visual manifestation of your business.

As our brand strategy process clearly defines the business, its values and personality, our identities are compelling tools in effectively communicating your business. There’s a number of steps in creating a logo and identity, but we don’t want to overwhelm you – why not get in touch, and we can talk more.

We do logos, corporate identity, brand guidelines
Graphic design

Graphic design

Basically, we think of ourselves as creative problem solvers. We like to get the most out of every job we do, for you and for us.

No matter how big or small, every project is built with clear purpose and intent – what are you trying to do, who is your audience, what result are you hoping to get, what goals are you trying to achieve? Without purpose and direction you are wasting valuable time and money.

We do B2B and B2C communications, corporate literature, annual reports, magazines, stationery, direct mail, brochures, billboards, signage, wayfinding, vehicle graphics and so on
Websites & online

Websites & online

An online shopping tool, complex CMS system or a simple web presence, together, we create successful digital experiences with thoughtful design, clear usability and functionality. All responsive, of course.

From front and backend web development that you can manage (if that’s your thing), or complete hosted solutions (we look after the geeky stuff) to analytics and reporting, social media, and so forth. We make the complex as simple as you need.

We do website design, website development, eCommerce, CMS, Flash animation, e-newsletters, email campaigns
Advertising

Advertising

Successful campaigns can build stronger relationships with customers, reach new audiences and more – all with the ultimate aim of increasing sales and brand awareness.

As ideas people at heart, we bring compelling viewpoints to the table. Whatever channels you use; direct mail, press, tv, radio, outdoor, online, we work seamlessly to deliver an engaging media campaign, ensuring you get the most of your advertising dollar. Like the sound of that? Then get in touch!

We do campaigns, direct mail, press advertising, television, outdoor, online
Print

Print

Believe it or not, in our oversaturated digital age, print is still playing an important role in your communication arsenal.

A well designed and beautifully finished piece of print will always leave a lasting impression. Corporate brochures, tactical direct mail, promotional material, magazines, when done well, will be your advocate for you when you’re not there – pride of place on coffee tables or passed around the office.

We do corporate literature, magazines, annual reports direct mail, stationery, large format, promotional material, print production, anything that uses some form of ink

Make contact and let's start a conversation.

We’d love to meet up for a coffee and chat about your creative challenges. Or, if you'd like to see how we measure up against your current agency, why not get in touch?

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For Conversationalists

+61 7 4921 4429

For Traditionalists

PO Box 8338, Allenstown, Rockhampton
Queensland 4700 Australia