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RID Australia


Creating a parent brand for an iconic product

RID Australia is the parent brand to a selection of consumer product brands. With the existing RID® Medicated Insect Repellent products the first to come under the mantle of the company, it was important that a product brand architecture was established.

The second phase of the project involved creating a logo and identity which was sympathetic to the well-known product brand but aligned with the new business vision. Brand guidelines, corporate literature, trade displays and holding page were all rolled out in this stage.

Project Scope Brand architecture, logo design, corporate identity, brand guidelines, stationery, display material, website

A future resource for brands
under the RID Australia umbrella.

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