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Rocky Amateurs


Bringing new audiences to the sport of kings

Rocky Amateurs is an annual feature race day in Rockhampton, Central Queensland. With crowd numbers diminishing a refreshed corporate identity was needed to reinvigorate and appeal to a new demographic.

A new strap line, ‘Come along for the ride’, was created to communicate to race goers that there was much more on offer than horse racing. The corporate identity draws its elements from the fast-paced action of horse racing through dynamic angled lines while the bold colour and typography focuses on the fun and excitement of a community event.

Project Scope Corporate identity, stationery, brochures, posters, display material, tickets, press and tv advertising, website

Showcasing the race day and its lineup of activity – plus a record of all the racing.

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PO Box 8338, Allenstown, Rockhampton
Queensland 4700 Australia