Rocky Amateurs is an annual feature race day in Rockhampton, Central Queensland. With crowd numbers diminishing a refreshed corporate identity was needed to reinvigorate and appeal to a new demographic.
A new strap line, ‘Come along for the ride’, was created to communicate to race goers that there was much more on offer than horse racing. The corporate identity draws its elements from the fast-paced action of horse racing through dynamic angled lines while the bold colour and typography focuses on the fun and excitement of a community event.
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PO Box 8338, Allenstown, Rockhampton
Queensland 4700 Australia