November 04, 2015

Evolution, not revolution

Refreshing your logo doesn’t necessarily mean throwing it all out and starting again. Quite often small changes are all that’s required to update its look, usability and improve brand perception.

So, when do you know it’s time for a redesign?

• The logo looks dated
• The logo doesn’t reflect your business any more
• Your products and services have changed
• The logo is inconsistently used
• You’re not reaching your target audience

What are the benefits of refreshing your logo?

• Ensure your image keeps up to date in an ever-changing marketplace
• Expand your reach to new customers and audiences
• Create excitement and build brand equity in your existing customer’s mind
• Inject new life into the business

Take a look at some recent examples which illustrate just how subtle changes can refresh tired logos.

Before / After


As you can see, the refinements focus on the careful adjustment of typography, its spacing and sizing. These subtle changes instantly make the logos crisper, cleaner, more refined and bring them into now. Sometimes, that’s all that’s really needed.

Fiona Booker

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