Australian Honey Bee Industry Council

A new award-winning brand

The Australian Honey Bee Industry Council (AHBIC) is the national representative body for the honey bee industry in Australia.

AHBIC work tirelessly in their support of the beekeeping industry, advising government and also educating the public on the importance of bees.

With unconsidered and inconsistent marketing material and being a B2B and B2C organisation, a solution was required which would connect them with both their industry and consumer audiences.

MadeKnown conducted various brand development stages to discover, distil and design an identity outcome that was approachable for consumers and with the confidence to lead.

Activation campaigns were used to announce the new brand along with further promotional and awareness campaigns.

Roll-out materials included a suite of collateral designs and a newly designed and developed website.

Consideration was required in the website for not only the look and feel but also the content structure and its usability and accessibility.

The website features the new bright and open design identity, a members portal for resources, multiple news and landing pages categorised by user type, a recipe section with schema, conditional logic donation form with payment integration, events management, site-specific search function (site-wide / members portal) which includes indexed pdf uploads, branded email notification templates and a self-hosted newsletter platform.

A master page template was created to allow the client to easily build new landing pages. Custom content blocks can be added as required to accommodate any content type, from multiple images and text variations to full-width image and video, accordions styles, blog feeds, button styles, table styles and more.

The website was awarded Gold at the 2022 International Awards Association Vega Digital Awards.

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