Awarded Corporate Identity of the Year 2013

As a start-up business, BigZ Hire offers customers the ability to hire a Kanga multi-task loader. The Kanga loader is a small but powerful loader which can be operated without the need of a machinery licence – which opens up the audience to everyday people.

To appeal to an audience not necessarily known for using equipment like this, it was important to communicate the potential uses plus its ease of use – like building a monster garden or getting your backyard into shape. The strong tone of voice combined with feature typography forms the basis of the identity and creates a memorable look and feel which definitely gets your attention.

Project Scope Logo, stationery, vehicle magnets, signage, promotional items, apparel, website and Facebook page