Kaiuroo is a farming enterprise located in Australia’s renowned premier beef cattle production district in the heart of the Fitzroy River Basin.

The scale of the Kaiuroo operation ranks as one of the largest undertakings of this type in Central Queensland and encompasses certified organic beef for international and domestic markets, genetically evaluated Grey and Red Brahmans, seedstock enterprise, large scale irrigation system and acreages of crop production both irrigated and dryland.

One of the key challenges for MadeKnown was to create a logo, identity and website which would appeal to not only local and national but also international audiences – both B2C and B2B. The key element which drives the identity is the inclusion of the station’s cattle brand which enables brand recognition both on and off the paddock.

Project Scope Logo, corporate identity, brochure, website, stationery, advertising, apparel