A love of dogs and frustration with existing dog collars on the market  led the founder of KoolCams on a 14-year journey to create the world’s first double cam lock dog collar

With such drive and passion for helping pet owners get their furry friends out the door with less hassle, it’s no wonder we jumped at the chance to help brand the product.

Improving functionality is only one of the product features as the collars are built to last a dog’s lifetime! With this in mind, we created a mark that was classic, simple and one that would stand the test of time.

As the hero of the product is the worldwide patented double cam lock, we naturally paid homage to its shape in the logo. It’s a simple execution but one that draws on the ingenious idea from Michael the inventor– we look forward to his next innovation!

Project Scope Brand, logo, identity, product packaging, stationery, exhibition material