Revitalising an iconic brand to bring it back into consumers minds.

RID® Medicated Insect Repellent has been protecting families since 1956. Say the name RID to any Aussie and they’ll immediately smile and remember the long summer days at the beach or backyard cricket games that were played until you couldn’t see the ball anymore.

With many people having such fond memories of RID® it was important to build on the existing brand recognition and heritage. Taking this on board, MadeKnown refined the existing logo letterform to create a stronger, cleaner mark which also assists in better usage on product packs. The famous RID® purple was retained with the iconic RID® Mozzie caricature receiving a refreshed style update.

Project Scope Logo development, corporate identity, brand guidelines, product pack development, product photography and retouching, responsive CMS website, point of sale and display material, corporate collateral