Rockhampton Jockey Club Inc.

A refresh to increase foot traffic and reach new audiences

The highly regarded ‘hub’ of Central Queensland was in dire need of a new approach to increase traffic on the track. With so many entertainment options vying for your attention the first step was defining the company vision, values and offer – what do we have to offer that nobody else does and what are we going to do differently to attract new audiences?

With this in mind, a fresh look on the company’s beliefs and values led to the creation of a new logo, strapline and identity. Its striking style has brought together a cohesive image for the Club allowing them to approach new audiences with strength and clarity.

Project Scope Logo, corporate identity, brand guidelines, stationery, onsite signage, winning post
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