The Butcher on Bundock

Cutting through to the truth

The Butcher on Bundock is Townsville’s iconic butcher known for supplying the best meat products to both trade buyers and the general public.

Established in 1975 the business had progressed and changed constantly in response to their customers needs, which also enabled them to naturally form a strong relationship as a quality business in Townsville and the region as a whole.

In the modern competitive food industry, their everyday customer had now changed. While their product and service easily met this rise in consumer culinary expectation, their brand identity had remained unchanged and no longer reflected the customer or the quality of product and service they offered.

MadeKnown came on board with respected marketing guru Lori Thomas to engage new and existing customers with a reinvigorated brand identity that symbolises the business and reflects its personality.

Awarded Best Brand Identity / Logo / Corporate ID at the 2016 Queensland Multi Media Awards

Back To Project List

Related projects


Product, brand and culture


RID® Medicated Insect Repellent

Building on brand value and Australian heritage

RID® Medicated Insect Repellent

Rockhampton Jockey Club Inc.

Racing into the future

Rockhampton Jockey Club Inc.

Make contact and let's start a conversation.

We’d love to meet up for a coffee and chat about your creative challenges. Or, if you'd like to see how we measure up against your current agency, why not get in touch?

For Onliners

Fill Out Our Form

  • This field is for validation purposes and should be left unchanged.
I'd Rather Send An Email

For Conversationalists

+61 7 4921 4429

For Traditionalists

PO Box 8338, Allenstown, Rockhampton
Queensland 4700 Australia