Cutting through to the truth

The Butcher on Bundock is Townsville’s iconic butcher known for supplying the best meat products to both trade buyers and the general public.

Established in 1975 the business had progressed and changed constantly in response to their customers needs, which also enabled them to naturally form a strong relationship as a quality business in Townsville and the region as a whole.

In the modern competitive food industry, their everyday customer had now changed. While their product and service easily met this rise in consumer culinary expectation, their brand identity had remained unchanged and no longer reflected the customer or the quality of product and service they offered.

MadeKnown came on board with respected marketing guru Lori Thomas to engage new and existing customers with a reinvigorated brand identity that symbolises the business and reflects its personality.