One solution for online, in-store and on the go

An established kid’s shoes and accessories retail store in need of an update to grow the business and allow expansion into the online market. The brand’s vibrant and playful elements were key to the identity and played a pivotal role in developing an eCommerce website that was a balance of style and functionality. To encourage easy navigation, iconography was developed to highlight key buttons and each section leads with a custom designed graphic banner.

The development of the website included a CMS and eCommerce system complete with inventory control for mobile sales. With multiple retail stores a custom iPad register was created to allow simultaneous stock control both online and in each retail outlet. As a stand alone package, the website is completely client managed.

Project Scope Logo, corporate identity, stationery, postcards, content strategy, CMS (Content Management System) website