CQARC Inc.
Services
- ADVERTISING
- APPLICATION
- LOGO & IDENTITY
- REBRAND
- WEBSITE
Industry
RECREATION
Client
CQARC Inc.
THE CLIENT
Founded in 1921, the Central Queensland Amateur Racing Club annually hosts the prestigious ‘Rocky Amateurs’ race day at Callaghan Park, Rockhampton, Central Queensland. More recently the day has been renamed ‘The Archer,’ – an event that has transformed into the richest race in regional Queensland, offering first-class racing and substantial prize money.
RACING REFINEMENTS: A DECADE OF BRAND ELEVATION
For over a decade, we’ve been at the helm of the Rocky Amateurs brand evolution, infusing new ideas into race day materials. Each year, we introduce a bespoke theme, with custom colours, typography, and messaging. This thematic design extends seamlessly across social media, press and outdoor advertising, signage, brochures, race books, tickets, website, posters, event collateral, and beyond. In a recent update, we updated the Rocky Amateurs logo, which features a jubilant confetti explosion nestled within a racing thoroughbred head. This redesign symbolises the dynamic blend of fast-paced racing, action, and entertainment.
It's been an honour collaborating with Rocky Amateurs over the years, and we're thrilled that they've entrusted us to consistently elevate and push the boundaries of their brand to new heights.
