Look smart.

Think smarter.

A logo is not a brand but a brand’s most important visual identifier.

A logo should lead the visual representation of a brand and work in harmony with fonts and photography, colour palettes and graphical elements.

A logo should only be created as part of a visual identity and never in isolation. The creative exploration must be in response to a brand strategy and not self-interest or seasonal style.

Marketers who see a logo as a badge to pin to content, may we introduce Canva and a world of online logo generators.

ALIGN BRAND AND IDENTITY

Logo and visual identity services

Logo
Visual identity
Brand guidelines
Publication guidelines