The Power of Thinking Brands

MadeKnown 8 min

Navigating success through strategic minds

Will the next wearable device live in your brain? 12 min Audio

Thomas Oxley wants to transform our brains’ relationship with computers forever

Chasing horizons: Navigating change in the World of Brands

MadeKnown 5 min

In the realm of brand development, we acknowledge that as creatures of habit, individuals and organisations often cling to established patterns, resisting the winds of change.

Is customer service really important?

MadeKnown 7 min

Who needs happy customers, positive reviews, or repeat business anyway?

Logos are ok. Let’s talk brand identity

MadeKnown 6 min

Because not everyone ‘gets’ made-to-measure branding

Scientists finally know why we get distracted 7 min

… and how we can stay on track

What are customer types?

MadeKnown 4 min

Understanding them can be powerful.

How to market to experts 7 min Audio

Don’t—write for them instead

Are brands like people?

MadeKnown 5 min

We like to think so.

AI vs Designer: who’s better at pairing fonts? 7 min

More than 200 designers voted in a blind test — the result is not what you’d expect.

Spotlight on Queensland Creatives

AGDA 14 min

Creatives Fiona Booker and Trent Siddharta spent six years honing their skills in London for agencies such as Wolff Olins, The Team, Small Back Room and in-house at The Body Shop and Burberry.