MCE
Services
- APPLICATION
- COPYWRITING
- LOGO & IDENTITY
- REBRAND
- WEBSITE
Industry
PROFESSIONAL SERVICES
Client
McMurtrie Consulting Engineers
THE CLIENT
McMurtrie Consulting Engineers (MCE) are industry-leading engineers that help deliver complex large-scale infrastructure projects. They offer a broad range of structural and civil engineering, consulting, management and construction services, partnering with clients to engineer regional Australia’s future.
THE CHALLENGE
The firm, traditionally recognised as a ‘small family-run business,’ faced a pivotal moment necessitating transformation. Internally driven corporate changes, coupled with new capabilities, prompted the need for a strategic shift from a familial structure to a more corporate framework. This transformation was crucial for the firm to position itself competitively among Tier 1 and Tier 2 engineering firms.
A FOCUSED SOLUTION
We strategically crafted a compelling strapline that not only encapsulates the shift in direction but also resonates with the core essence of their work. In elevating the brand, we refreshed the logo, enhancing the icon with precise linework, introducing a modern and robust typeface, and refining the colour palette. The overall brand identity drew inspiration from the graphical shapes within the logo, creating a cohesive and impactful visual narrative. Our comprehensive approach extended to strategic copywriting and collateral updates, encompassing stationery, document design and templates, capability statements, signage, email signatures, website, and various other brand touchpoints.
20 YEARS OF REIMAGINING ENGINEERING
Marking two decades of reshaping engineering in 2022, we curated a commemorative mark that took centre stage across all their collateral throughout the celebratory year.
