Project Pioneer
Services
- ADVERTISING
- APPLICATION
- LOGO & IDENTITY
- WEBSITE
Industry
AGRICULTURE
Client
Project Pioneer
THE CLIENT
Project Pioneer offers graziers within certain catchments of the GBR industry-leading holistic education, upskilling, benchmarking, peer-to-peer support and advisory services, fully funded through a partnership between the Australian Government’s Reef Trust and the Great Barrier Reef Foundation.
CRAFTED DESIGN
We carefully crafted a logo that embodied the geographical catchment areas, serving as the foundational theme for the overall logo and visual identity. Each shape represents a catchment area that was included in Project Pioneer. The colour palette is derived from the vibrant hues of the outback environment and the Great Barrier Reef, ensuring a harmonious representation. The resulting visual system is versatile and distinct, providing a cohesive visual thread across all communications.
Supporting Project Pioneer across its entirety, our involvement spanned the design of corporate collateral, application brochures and forms, social media posts, animated gifs for online advertising, press advertisements, testimonial case studies, a comprehensive website, and more. Following the project’s conclusion, a collaborative effort with BlueHill PR led to the production of a 60-page coffee table book. This publication not only served as a wrap-up for documentation required by the government for funding purposes but also encapsulated the project’s achievements in a visually compelling manner.
