RETURN
Frontier Genetics
Services
- ADVERTISING
- APPLICATION
- BRAND STRATEGY
- COPYWRITING
- LOGO & IDENTITY
- NAMING
- WEBSITE
Industry
AGRICULTURE
Client
Frontier Genetics
THE CLIENT
Frontier Genetics, a collective of 12 like-minded Queensland cattle seedstock producers, united to enhance profitability through transparent, predictable, and environmentally responsible beef genetics.
THE CHALLENGE
With 12 distinct entities, each with diverse branding ideas, MadeKnown was tasked with formulating a name, tagline, visual identity, and rollout strategy for their inaugural online bull sale.
RESEARCH LED
Informed by industry research and committee insights, we crafted a name symbolising the group’s role as pioneers leading Brahmans back to the forefront. The logo seamlessly blends a recognised genetic symbol with the iconic Brahman head shape, embodying tradition and innovation.
A CRAFTED VISUAL IDENTITY
Our comprehensive visual identity, harmonising with natural environments, included a quality assurance mark for collateral use. The rollout covered stationery, email signatures, advertising, EDMs, promotional materials, sale catalogue, website, social media posts, and more.
