We are proud to have played a role in shaping the initial narrative and visual identity of Kings Forest, helping to elevate its appeal and market presence.
RETURN
Kings Forest
Services
- ADVERTISING
- APPLICATION
- WEBSITE
Industry
Real Estate
Client
Colliers Residential
Nestled along the scenic Tweed Coast Road, Kings Forest has emerged as a visionary real estate project, promising a vibrant lifestyle and sustainable community. With 4,500 new homes, a 330-hectare wildlife reserve, and amenities such as brand-new town centre, this development is a testament to thoughtful urban planning.
THE CHALLENGE
Our task was to launch a land stage release within the Kings Forest masterplan development in under two weeks. This required a deep understanding of sales requirements, target audience, and market dynamics, leading to the creation of a range of marketing materials across multiple channels.
THE SOLUTION
We developed an Expression of Interest (EOI) website landing page designed to showcase the development’s unique offerings and forge an emotional connection with potential buyers. A slide-in form captured interest, with submissions seamlessly integrated into a CRM system and users receiving branded email confirmations.
Additionally, we designed and deployed an EDM template to engage their existing database, complemented by an on-site billboard driving traffic to the website for lead qualification.
The website prominently featured custom masterplan and mud map designs, visually highlighting the development’s advantageous location and offerings.
