THE CLIENT
RCS are an agricultural company that offers education and consulting direct to producers. Their vision is to empower people to create and enjoy all forms of wealth, by being a leading world innovator and creator of education and services, in our evolving, regenerative, agricultural environment.
THE CHALLENGE
RCS grappled with an inconsistent visual identity, impacting their image with potential candidates. We were enlisted to refresh and realign their brand, aiming to establish a cohesive and compelling presence that resonates with their target audience.
THE SOLUTION
Initiating the process with a comprehensive audit of existing materials and a thorough analysis of competitors, we acquired valuable insights into the industry landscape. Strategically refining their logo involved simplifying the icon and eliminating the negative “RCS” from a solid block, ensuring the prominence and ownership of the brand name. Inspired by the refined logo shape, we crafted a series of patterns symbolising energy and growth to create a cohesive visual theme. Application of the new visual identity included stationery updates, display banners, promotional material, capability statement, Microsoft office templates, case study reports and more.
CELEBRATING 30 YEARS OF TRANSFORMING AGRICULTURE
RCS commemorated 30 years of transforming agriculture and engaged our services to develop their celebratory mark. The mark has been applied across all their collateral throughout the entire celebratory year.
CONVERGENCE
We were commissioned to craft a distinctive identity for their global conference, Convergence, hosted in Brisbane. This encompassed the creation of a campaign device, logo lockups, partnership prospectus, flyers, social graphics, website, and other collateral materials.
