The Two Professors
Services
- ADVERTISING
- APPLICATION
- LOGO & IDENTITY
Industry
HOSPITALITY
Client
The Two Professors
THE CLIENT
To The Two Professors, brewing good coffee is more than guesswork, it’s a clinical science. The start-up business focuses on perfecting coffee and more.
THE CHALLENGE
In such a competitive industry the owners understood how important it was to define their target audience and to differentiate and position themselves against competitors. With a willingness to try new things and to find the right fit, MadeKnown was a good match to help build their brand.
THE SOLUTION
Crafting a brand identity for a new chain of coffee shops in Rockhampton involved distilling the strength and essence of its two visionary owners, rooted in their philosophy, coffee expertise, and hospitality knowledge. The carefully constructed numeral 2, paired with the scholarly monocle and bowler hat, creates a distinctive and memorable look, fortifying the overall brand. The project extended beyond the logo to encompass business and loyalty cards, letterhead, stickers, cups, merchandise, an ever-evolving menu, Facebook graphics, and shop signage. Armed with effective tools, a positive mindset, and the courage to innovate and adapt, the coffee shop has not only gained popularity in town but continues to enhance its offerings.
