RETURN
AgResource Management
Services
- APPLICATION
- BRAND STRATEGY
- LOGO & IDENTITY
Industry
Agriculture
Client
AgResource Management
THE CLIENT
Ag Resource Management (ARM) is propelling Australian agriculture into the future with a focus on world-best practices. Their ambitious goals include establishing unique operations through scientific research, breeding herds, and groundbreaking farming technology.
BRAND TRANSFORMATION INITIATIVE
To spearhead ARM’s evolution and that of its subsidiary, Kaiuroo, MadeKnown developed distinctive logos and a comprehensive visual identity system. Our focus on conveying a robust sense of heritage appealed to a discerning global audience and emphasised organic principles.
ARCHITECTING EFFECTIVE BRAND HIERARCHY
Central to our strategy was the development of precise brand architecture, fostering harmonious relationships between ARM, Kaiuroo, and co-partners. This strategic framework ensures a cohesive narrative that resonates with stakeholders while reinforcing each entity’s unique position within the brand ecosystem.
