THE CLIENT
A start-up business making a mark in the hospitality world.
THOUGHTFUL DESIGN
Every successful business requires a unique selling point, and for Coffee Society Rockhampton, this distinction was established through the introduction of unparalleled food offerings in Central Queensland.
Selected by the startup, MadeKnown was tasked with crafting the brand logo. Through rigorous competitive analysis and in-depth discovery, we conceptualised a logo that integrates key elements: a directional motif conveyed through the compass, a knife and fork icon symbolising their unique food offerings, and a coffee tamp emphasising their primary selling point. The inclusion of club-style typography collectively solidifies their brand authority in the coffee industry.
