Entirely Health
Services
- ADVERTISING
- APPLICATION
- BRAND STRATEGY
- COPYWRITING
- LOGO & IDENTITY
- NAMING
- REBRAND
Industry
HEALTH CARE
Client
Entirely Health
THE CLIENT
Entirely Health, formerly CQ Physio Group, are Central Queensland’s largest provider of multi-disciplined allied health services with physiotherapists, exercise physiologists, occupational physiotherapists, speech pathologists, dieticians and massage therapists, all working together under one roof for the benefit of their customers.
THE CHALLENGE
CQ Physio Group, having expanded its range of allied healthcare services, recognised the need for a strategic rebrand to better reflect its diversified offerings. MadeKnown was appointed to redefine and strategically position its brand.
REVEALED THROUGH RESEARCH
Working together, we embarked on a rigorous discovery stage, engaging in client-facing workshops, interviews, staff and patient surveys, as well as brand and competitor audits. The resulting strategic direction, encapsulated in the concept of a ‘rebellious caregiver,’ informed the business’s purpose, vision, mission, positioning statement, brand personality, and messaging. This comprehensive brand strategy process facilitated the clear definition of a new name and strapline that serves as the foundational essence for everything the organisation offers.
A STRATEGIC SOLUTION
In alignment with the brand strategy, we crafted a brand that embodies the rebellious spirit, showcased through vibrant colours, purposeful shapes, typography, and a distinctive tone of voice. All touchpoints have undergone a transformation using the new brand, supported by clearly defined brand guidelines to uphold and maintain brand consistency.
