RETURN

Sandstone Park

Services

  1. ADVERTISING
  2. APPLICATION
  3. LOGO & IDENTITY
  4. WEBSITE

Industry

RECREATION

Client

Sandstone Park

THE CLIENT

Sandstone Park is Queensland’s newest caravan park situated a stone’s throw from the stunning Carnarvon Gorge, the ultimate destination to rejuvenate the soul. Well on its way to being one of Australia’s only luxury regional caravan parks, Sandstone Park features stunning 360° views of the surrounding ranges with spacious drive-through sites to ensure maximum enjoyment.

THE CHALLENGE

Capture the truly unique nature of the Park’s offer and showcase the rugged, captivating destination.

THE SOLUTION

From an understanding of the local environment and its awe-inspiring landscapes, we designed a distinct logo inspired by the stylised patterns found in sandstone, reflecting the prominent white sandstone cliff faces of Carnarvon Gorge. This logo became the cornerstone for a cohesive visual identity, extending to a comprehensive website, maps, advertising, tourism brochures, and wayfinding solutions, seamlessly blending with the natural surroundings.