RETURN
The Butcher on Bundock
Services
- APPLICATION
- LOGO & IDENTITY
- REBRAND
Industry
FMCG
Client
The Butcher on Bundock
THE CLIENT
The Butcher on Bundock, Townsville’s iconic butcher since 1975, is renowned for providing top-quality meat products to both trade buyers and the general public.
THE CHALLENGE
Facing a changed customer base and evolving culinary expectations, the brand identity needed a refresh to reflect the quality of products and services offered.
A CRAFTED LOGO AND IDENTITY
An inventive incorporation of butchering equipment lends a playful touch to the logotype, merging functionality with aesthetics. The timeless red and black colour scheme permeates materials, featuring handcrafted designs that embody the bespoke essence of the business and convey its unique personality.
