AHBIC
Services
- ADVERTISING
- APPLICATION
- COPYWRITING
- LOGO & IDENTITY
- REBRAND
- WEBSITE
Industry
AGRICULTURE
Client
Australian Honey Bee Industry Council
THE CLIENT
The Australian Honey Bee Industry Council (AHBIC) is the national representative body for the honey bee industry in Australia. AHBIC work tirelessly in their support of the beekeeping industry, advising the government and educating the public on the importance of bees.
THE CHALLENGE
As a versatile B2B and B2C organisation, AHBIC were confronted with the challenge of enduring years of varied and inconsistent marketing collateral. A strategic creative solution was needed to establish a cohesive and impactful connection with both their industry stakeholders and consumer base.
THE SOLUTION – A CRAFTED IDENTITY
We navigated diverse brand development stages to unearth, refine, and craft an identity that resonated with consumers while exuding the confidence to assume a leadership role. Strategic activation campaigns were employed to unveil the new brand, complemented by additional promotional and awareness initiatives.
The rollout encompassed an array of crafted collateral designs and the introduction of a newly designed and developed website. Consideration was paramount in the website’s design, encompassing not only aesthetics but also a thoughtful structuring of content for optimal usability and accessibility.
WEBSITE SPOTLIGHT
Highlights from the website redevelopment feature a members portal for resources, multiple news and landing pages categorised by user type, a recipe section with schema, conditional logic donation form with payment integration, events management, site-specific search function (site-wide / members portal) which includes indexed pdf uploads, branded email notification templates and a self-hosted newsletter platform.
A master page template allows the client to easily build new landing pages, and custom content blocks can accommodate any content type, from multiple images and text variations to full-width image and video, accordions styles, blog feeds, button styles, table styles and more.
