RETURN
Callaghan Park
Services
- APPLICATION
- LOGO & IDENTITY
- REBRAND
Industry
RECREATION
Client
Callaghan Park
THE CLIENT
Callaghan Park Racecourse is the hub of thoroughbred racing in Central Queensland.
THE CHALLENGE
Revitalise the racecourse to boost track attendance amidst competing entertainment options. Refine the company’s vision, values, and offerings to stand out and attract new audiences.
STRATEGIC DIRECTION
Immersing ourselves in the company’s core beliefs and values, we redefined its direction, resulting in a dynamic new logo, strapline, and a comprehensive visual identity system. This bold and distinctive style unifies the Club’s image, empowering them to engage confidently and distinctly with new audiences.
