Homebrook Gosnells
Services
- ADVERTISING
- APPLICATION
- COPYWRITING
- LOGO & IDENTITY
- NAMING
- WEBSITE
Industry
REAL ESTATE
Client
Urbex
THE CLIENT
Homebrook Gosnells developer, Urbex, is a wholly owned company within the long-standing national property and construction company, the BMD Group. Since its inception in 2003, Urbex has been creating innovative living environments that set new benchmarks in urban design and community creation.
THE CHALLENGE
Embarking on a new venture featuring 50 land lots in Gosnells, Western Australia, MadeKnown was commissioned to conceptualise the project name, craft a compelling positioning statement, and create all essential materials for the successful sale of the land lots.
THE SOLUTION
By delving into the rich history of the area and understanding its evolution within the Perth landscape, we meticulously crafted a name that not only signifies a sense of place but also elicits feelings of comfort and security. The name “Homebrook” strategically acknowledges its geographic location on ‘Homestead’ Road and its proximity to the Canning River. The logo, visual identity, and style guide draw inspiration from the natural landscape, creating a cohesive brand image across all touchpoints. Our comprehensive collateral, including masterplan, stage plans, social and press advertising, vouchers, lot signs, outdoor advertising, wayfinding, sales collateral, and website, was thoughtfully developed to enhance the appeal and facilitate the successful sale of the development.
