Frontier Genetics
Logo and visual identity
Look smart.
Think smarter.
A logo is not a brand but a brand’s most important visual identifier.
A logo design should lead the visual representation of a brand and work in harmony with fonts and photography, colour palettes and graphical elements.
A logo design should only be created as part of a visual identity and never in isolation. The creative exploration must be in response to a brand strategy and not self-interest or seasonal style.
